Low cost ways to control traffic flow and make your brand visible in places you had not thought of
Some of the most effective branding happens in the places that nobody thinks to brand. The car park. The entrance corridor. The loading bay. The pedestrian walkway between the car park and the main entrance. These are the spaces where people form their first impression of an organisation — and they are almost always left bare.
Brand communication starts before the front door
A venue or business that has invested in a beautifully branded reception area but left its car park looking like every other car park has missed an opportunity. The journey from the car to the front door is brand communication time. A printed bollard sleeve (link) at the entrance to the car park says the brand starts here. A floor graphic at the pedestrian crossing point says we thought about your journey. An entrance mat with the logo says you have arrived somewhere that cares.
None of this is an expensive intervention
Printed bollard covers fit over standard bollards and can be changed when the branding updates. Floor graphics (link) use a durable vinyl that withstands foot traffic and can be removed and replaced. Entrance matting with a printed logo is available in a range of sizes and pile depths. Directional signage can be post-mounted, wall-mounted or floor-applied depending on the space.
Think about the whole journey
The businesses and venues that get this right are the ones that think about the whole journey rather than just the destination. A client who arrives at a well-organised, well-branded space before they have even reached the front door is already in a better frame of mind. That matters — for first impressions, for events, for daily operations and for the long-term perception of the brand.
If you want to make your outdoor and transitional spaces work harder for your brand, talk to us. We supply printed space management and wayfinding solutions for venues and businesses across the UK.
Clear at a Glance
Bollard covers, floor graphics and matting designed to guide without needing a member of staff.
Built for Outdoor Wear
Durable vinyl and covers that withstand weather and constant foot or vehicle traffic.
Easy to Update
Bollard sleeves and mats can be swapped or replaced without disrupting the space.
Supplied Across the UK
Venues and businesses nationwide — supply only or fully installed.
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