How arts groups use posters programmes and foyer displays to create an experience before the curtain rises
The experience of attending an amateur theatre production is shaped by more than the performance itself. It begins in the car park, with the poster on the venue exterior. It continues in the foyer, with the programme, the display of the company’s history, the signage that guides the audience to their seats. It concludes in the memories formed after the event — the programme kept in a drawer, the photograph in front of the poster shared on social media.
A more professional context, inside and out
Amateur theatre companies that invest in the quality of these printed elements give their audiences a more complete experience — and give their productions a more professional context. A show that arrives with a well-designed poster, a properly produced programme and a foyer display (link) that communicates the company’s standing is a show that audiences take more seriously. And audiences that take a show seriously are audiences that recommend it to others.
The poster that fills seats
The show poster is the primary marketing tool for most amateur theatre productions. Its design, production quality and placement determine how many people know about the show before it opens. A poster that is designed with the same care as the show itself, printed at a quality that allows it to be displayed in prominent public locations, and distributed widely enough to reach people beyond the company’s existing audience — this is a poster that fills seats.
A programme worth keeping
The programme is kept long after the show has closed. It is the physical memory of the production — the cast, the creative team, the acknowledgements, the photographs. A programme that is well designed and properly produced is worth keeping. One that was clearly produced in a hurry is not.
We work with arts groups and theatre companies on print for productions and seasons. If you want your next production to look as good as it sounds, talk to us.
Front Of House That Matches The Show
Posters, programmes and foyer displays produced to one standard.
Programmes Worth Keeping
Printed to a quality that audiences hold onto long after the run.
Cast & Crew Clothing
Production shirts that companies want to wear again.
Supplied Across the UK
Theatre and arts groups nationwide — supply only or fully installed.
Explore More Services
Front of house displays pair well with these other production products.
