How hospitality and retail businesses use seasonal graphics to build atmosphere and drive footfall
The hospitality and retail businesses that benefit most from seasonal events are the ones that treat them as marketing opportunities rather than decoration exercises. There is a significant difference between putting a few paper pumpkins in the window and creating a visual environment that makes people want to come in, stay longer and share photographs of being there.
The window is where it starts
Seasonal graphics done well start with the window (link) — the most visible communication surface available to most high street businesses. A printed window graphic that transforms the shopfront for the duration of the seasonal period creates a visual change that is noticed by people who walk past regularly. It communicates that something is happening here, that the business is engaged with the occasion, and that there might be a reason to come in that did not exist last week.
The floor is underused
Inside, the floor (link) is consistently underused. A seasonal floor graphic at the entrance creates a moment that people step onto, notice and photograph.
A backdrop for every photograph
A backdrop (link) behind the bar or the main display area creates a context for every photograph taken in that space for the duration of the period.
Tools that transform a space
Ceiling hanging displays, A-boards on the pavement, window vinyls that can be layered and changed — these are the tools that transform a space seasonally without requiring permanent changes.
Two audiences, one investment
For retailers, seasonal window graphics drive footfall in the specific periods when footfall is most commercially valuable. For hospitality, they create an atmosphere that drives repeat visits and social sharing during periods when the competition for evening spend is highest.
We produce seasonal graphics for hospitality and retail businesses across the UK. If you want to get more from the seasonal calendar this year, talk to us about what is possible before the season starts.
Decoration That Works Every Day
Window and floor graphics that do more than a few paper pumpkins.
Made To Be Photographed
Backdrops and floor graphics designed for social sharing.
Ready To Reuse Each Year
Seasonal graphics designed as a set you can bring back annually.
Supplied Across the UK
Hospitality and retail businesses nationwide — supply only or fully installed.
Explore More Services
Seasonal graphics pair well with these other display products.
