How endurance sports clubs use print at events on kit and at their base to build a brand sponsors want to be part of
The running and cycling club that attracts sponsors is the one that can demonstrate reach, organisation and a professional approach to events. Sponsors are investing in association — with the club, with the participants, with the community of people who engage with the sport. They need evidence that their investment will be visible, that it will be presented properly and that it will be seen by enough people to justify the spend.
Print that sponsors actually see
Print is the primary medium through which a club demonstrates this professionalism to existing and potential sponsors. A finish line banner (link) that is well designed, professionally produced and positioned correctly at the finish line of the club’s events will appear in thousands of participant photographs. A set of sponsor boards (link) at registration and at the finish area will be seen by every participant, every volunteer and every spectator. A course map with sponsor acknowledgements will be distributed to every entrant.
A permanent environment that communicates standing
For the club’s base — whether a headquarters, a meeting venue or a club house — the permanent printed environment communicates the club’s standing. An honours board carrying past event winners. A display of the club’s history and achievements. A noticeboard system that communicates current events and opportunities clearly. These details accumulate into an impression of an organisation that is serious about what it does.
Members who look like it’s worth joining
For members, polo shirts (link) and caps with the club’s branding create a collective identity that is visible at training sessions, at events and in the community. A well-dressed running or cycling club is one whose members recruit other members simply by looking like it is worth joining.
We work with endurance sports clubs across the UK. If you want your club to look as serious as the training you do, talk to us.
Seen In Every Finish Line Photo
A finish line banner that appears in every participant’s own photos.
Wayfinding Along The Whole Route
Directional signage that carries the club’s identity to every corner.
Sponsors Get Real Visibility
Boards positioned where every participant and spectator will see them.
Supplied Across the UK
Running and cycling clubs nationwide — supply only or fully installed.
Explore More Services
Club signage pairs well with these other event products.
